A Passion for the licensed trade

Based in the North East of England – where they know a thing or two about beer – CellarBright is led by Managing Director Hance McGhie. The company was set up in 2009 with the specific aim of providing a new, automated beer line cleaning system which would not only improve the working environment for Licensed Victuallers and the Pub trade, but actually help them increase their profits in a harsh economic climate.

Few industries have been under such pressure from legislation, costs and social change as the on-trade, so we felt certain that the CellarBright system, with its ability to deliver significant cost and time savings would be well received. So it has proved and already we are dealing with enquiries from all over the world including Europe, South Africa, America, Canada, China and India. Our International Development Director has a busy time ahead.

Managing Director Hance McGhie says “We are a young, vigorous company and our Research and Development team is on the leading edge of cellar technology. And we strive to keep our customers ahead of the game so that they can gain from our innovative ideas and products. We know that good, clean beer, combined with the excellent husbandry of the CellarBright system means they’ll achieve increased turnover and higher profits.”